AI Insights · Timothy · January 2025
Top 5 iOS Business Apps Performance in the UK, Q4 2024
Explore the performance trends of the top five business apps on iOS in the UK during Q4 2024, including downloads, revenue, and active users.
In the fourth quarter of 2024, the top business apps on iOS in the United Kingdom displayed varied performance trends. Here's a closer look at the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.
LinkedIn: Network & Job Finder saw a consistent revenue stream, peaking at approximately $769K in late November. Weekly downloads decreased steadily from 40.2K to 23.5K by the end of December. Active users fluctuated slightly, with a high of 3.8M in mid-October, declining to 3.3M by the quarter's end.
Adobe Acrobat Reader: Edit PDF maintained a steady revenue, starting at $85K and slightly dipping to $63.6K by December's end. Downloads showed a gradual decline from 16.7K to 10.9K over the quarter. Active users reached a peak of 2.9M in mid-December, before dropping to 2.6M at the close of the year.
Invoice Simple: Invoice Maker experienced a slight revenue decrease, from $72.7K to $60.2K by late December. Downloads were relatively stable, averaging just below 1K weekly, with a notable dip to 450 in December. Active users experienced minor fluctuations, peaking at 3.9K in mid-October and ending at 2.7K.
Invoice2go: Easy Invoice Maker showed a consistent revenue pattern, starting at $49.1K and closing at $38.7K. Downloads decreased from 398 to 228 by the end of the year, while active users fluctuated slightly, ending the quarter at 173.
Lastly, iScanner: PDF Document Scanner maintained a stable revenue, with minor variations around $42K. Downloads increased mid-quarter, peaking at 4.5K in early December, before dropping to 3.1K. Active users showed a slight rise, reaching 10.6K in November, then tapering off to 8.8K by year-end.
These insights provide a snapshot of the app performance dynamics in the UK market for Q4 2024. For more detailed analytics, visit Sensor Tower.